When Kelli Salter launched Anchor Real Estate in 2020, the military spouse and real estate professional was searching for a better way to serve members of the armed forces who form the backbone of the Jacksonville, North Carolina, housing market. Six years later, that decision has helped propel Anch

MISMO, the real estate finance industry’s standards organization, released an update to its Property and Valuation Services (PaVS) Procurement Dataset Specification on Tuesday, aiming to modernize how valuation services are ordered across the mortgage ecosystem. The updated specification replaces le

For decades, financial systems operated on a quiet assumption: most information entering the system was fundamentally real. Documents might arrive incomplete. Borrowers might omit details. Fraud existed at the margins. But lending infrastructure was built around a world where verification happened s

Marketers have long used endorsements and testimonials in their ads. Even though it goes by multiple names, this is a playbook dating back centuries. You have something to sell.  You borrow the trust of a known personality.  You sell more product. For years, influencer marketing and user-generated c