The mortgage industry starts helping borrowers too late

Why lenders need a readiness stage between consumer curiosity and the loan application
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How transparency cut non-sales cost per loan while paying originators more
Read More Never quote your real estate commission by text

Move the question to a call, frame value before price, then give an honest range that leads to a listing appointment
Read MoreAuction.com taps John Ken as SVP of marketing

Ken plans to widen education paths for buyers new to the process
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